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Making sense of America through ideas.

I make modern art and commercial direction. From Imported from Detroit and RE2PECT, to the New York Times Emmy-winning documentary, Long Live Benjamin, to artwork exhibited at museums around the world, my career has been spent moving between brands, film, art, and the strange places where they overlap.

 

I believe the best commercial work earns a place in culture—not just in
media plans.

 

I have been integral to creating some of most memorable pieces of American advertising of the past two decades, including Chrysler's Super Bowl campaigns starring Eminem, and Halftime in America featuring Clint Eastwood, and the Cannes Grand Prix-winning Jordan RE2PECT campaign celebrating Derek Jeter's final season.

 

My work extends beyond advertising. The Sneaker Obama Force One toured nationally as part of The Rise of Sneaker Culture, the landmark exhibition that originated at the Brooklyn Museum. My self directed film Long Live Benjamin, produced for The New York Times Op-Docs, earned an Emmy Award for Outstanding New Approaches to Documentary.

 

Across agencies including Wieden+Kennedy, Orchard Creative, and BBDO New York, I have worked on campaigns for Chrysler, Dodge, Jordan Brand, Old Spice, Sprite, Etsy, Ocean Spray, Oikos, Volkswagen, Enterprise, Southern Comfort, Silk, and World.AI.

 

Before advertising, I was a political cartoonist, a member of a secret society, a lawyer, and a graphic designer—an unconventional path that still informs how I approach ideas today.

 

I am in Brooklyn with my wife, two children, and four Maine Coons.

jimmlasser@gmail.com 

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